It is not divide and rule. It is entertain and rule from Viacom 18 that heads the Colors satellite channel. With Colors Kannada enjoying the No.1 position in the market in the economic and entertainment front has set up Colors Super. It is going on floor from 24th of July with four hours of complete entertainment with variety of shows.


The Kannada super star Yash is the brand ambassador and it is three months of hard work of Vaishnavi, Parameshwar Gundkal to launch the second channel. That in fact made Mr Ravish Kumar Executive Vice President, Project Head, regional channels of Viacom 18 media private limited to come down to Bengaluru and explain the competitive channel progress and need for opening up second channel ‘Colors Super’.


Viacom 18 has fixed three years to reach the break even for Colors Super says Ravish Kumar answering one of the questions. There is sufficient need for opening up the second channel says Ravishkumar. According to him Viacom 18 will be producing films in Kannada in future. As of now it full of entertainment he opines.


Parameshwara Gundal speaking on the occasion of his second professional marriage – he heads Colors Kannada and now lead the team of Colors Super is very confident on the success part. It is not fight between ‘Akka and Thangi’. The proceeds of both channels come to one unit like how Serene William sisters earn in badminton tourney.


We have lined up programs like Sarpa Sambanda, Girija Kalyana, Mangaluru Hudgi Hubballi Hudga, Champion, Naa Ninna Bidalaare, Bangari, Anuraaga etc coming up in Colors Super.

Answering various questions Parameshwar disclosed that the opportunity for Kannada is enough even though the title is ‘Colors Super’. We have given opportunity desi programs, desi talents in that lot of technicians have come forward to produce. It is the wonderful passion of both channels that carry out towards success and growth he feels.


In the days of ‘Lull’ for buying Kannada films we at Viacom 18 have come forward for quality film made at a cost of Rs.40 lakhs plus to buy. Any entertainment channel cannot go away without cinema. We have closing binding with the cinema industry.


Vaishanvi heading the programs of Colors Super says we are going to health quarrel with Colors Kannada. On the rural part of Karnataka not neglected she says we have picked the right ones – she quoted with examples that made us to feel ‘Super’. A range of content has been created from romantic comedies to super natural stories, the programming line up has been carefully arrived at to attract viewers says Vaishnavi.